Blog
View the latest blog posts and information from Lexium.
Is Target Marketing Ethical?
Marketing to specific groups of consumers, or target marketing, is one of the most important concepts in marketing.Marketers, through the ages, have identified who their customers are, and directed their efforts at influencing their buying decisions. That is their...
Hiring a Web Development Company? Avoid These 4 Mistakes
Are you planning to take your business to another level of popularity and profits? Are you in the need of a good web development firm? Finding a good firm is not a tough nut to crack but even then, some of us commit several mistakes that lead them to empty pockets and...
How Divorce Will Have an Impact on Your Business
When you decide to divorce your partner, you not only divide yourself emotionally, but you also divide financially. Financial separation can mean dividing all your assets or by paying money as a settlement. The biggest impact that a divorce has is on the business of a...
How To Display RSS Feeds on Your Website
This article is intended as a guide for webmasters who want to display automatically updated content on their website in the form of RSS feeds. In this article I will cover the easiest method to implement using javascript for displaying RSS on websites to create...
Microbrewries/Wineries and Mobile Text Marketing
Are you trying to expand awareness of your brand? Do you have a new product to introduce to your fans? Are your running promo nights the old way still? I think you'll find that Mobile Text Marketing will have an immediate and direct impact on your marketing efforts.By...
Why Is GEO Targeting So Important In Modern SEO?
When it comes to ranking, you want to rank for the highly relevant keywords that are used in your niche. The problem is that when you do that your competition surely includes some major brands that have huge SEO budgets.SEO is highly competitive and the truth is that...