Are you trying to expand awareness of your brand? Do you have a new product to introduce to your fans? Are your running promo nights the old way still? I think you’ll find that Mobile Text Marketing will have an immediate and direct impact on your marketing efforts.
By contacting a local bar and scheduling a “tasting event” you can post some flyer’s and a banner showing that your brand will be there on an upcoming date. The bar owners will welcome the opportunity to have the extra business you will be bringing in. Now, do you want to increase your sales and have bar owners begging to put your kegs on tap or bottles on their shelf? Here’s how to utilize text marketing: at each event announce, and have flyers posted inviting fans to subscribe to your VIP list. They will text a keyword like “yourwinery” to a short code (a five digit phone number like 12345). By doing so, they are opting-in giving you permission to send future notifications. It’s also best to give them something as an enticement to join your list. Maybe it’s a percentage or dollar amount off on any purchases that night. You’ll be building an ever increasing database of customers at each event. Now, you’ll be able to text this list of customers every time you release a new product or are having special events or tastings at another location.
Think about the power of this for a minute. Consumers carry their cell phones with them everywhere they go. Industry studies verify that 94% of texts are opened and read within minutes of being received. And 22% of recipients forward inviting texts to their friends. As your list continues to grow, you’ll be packing bars (they’ll love it), increasing your sales and have an ever increasing number of fans that feel a real and genuine relationship with your brand. You should also consider putting your “call-to-action” to join your list on your labels and in every other form of marketing that you do. We can even create a unique QR code to make it simple for customers to scan and join. Continually building a responsive list of customers will help you gain market share against your competition. Don’t hesitate on this as others are jumping into this simple, cost effective and highly effective form of marketing.
The New York Times called mobile marketing “the most powerful advertising medium of all time”. This is the most cost effective, highest ROI form of marketing you can do for your business and it’s all easily accomplished right from your desktop.